How Kim Kardashian can damage luxury brands. While she is clearly in high demand when it comes to endorsing luxury and social media driven brands, a new report suggests that choosing Kim Kardashian for their face might not be as lucrative as brands may hope.

Spotted on Fashionista, a new report on celebrity endorsements has been released, singling out Kim as being one of the riskiest celebrities for luxury brands to side with.

The report, conducted by market data and research firm Spotted, assessed celebrities’ ‘risk scores’, judging their suitability on ‘inappropriate and offensive behaviour’, ‘divisive political views’ and ‘scandal’. The report took into account how recently these ‘risk scores’ occur, how they were managed and if that behaviour was part of a potential pattern.

Spotted claimed that Kim’s suitability was dragged down by incidents including her public defense of Jeffree Star’s racist comments and the topless Instagram photo of her taken by her daughter North.

But despite the Kardashian image being a gamble for luxury brands, it has not slowed down Kim’s campaign appearances in the slightest. She recently appeared alongside the rest of the Kardashian/Jenner family in her second major Calvin Klein campaign, and starred in Fendi’s #MeAndMyPeekABoo campaign with daughter, North.

Joining Kim on the report is her sister Kendall Jenner and model Hailey Baldwin.