Tommy Hilfiger launches Bluetooth clothing. American fashion designer brand, Tommy Hilfiger is set to take fashion to the next level by The introduction of their new Tommy Jeans Xplore clothing range.

Tommy Hilfiger has never been a company to shy away from experimental fashion and the next stage of their fashion revolution is set with the American brand introducing their new unisex clothing line for both Men and women that according to Hilfiger is “digitally chipped” to ensure the wearer gets greater rewards and a different user shopping experience while wearing their new clothing.

Founded back in 1985, Tommy Hilfiger has embed their new collections with Bluetooth technology that connects the customer to the Tommy Jeans Xplore app that is available in Apple’s app store.

In a statement from the company they said: “We’ve always been at the forefront of digital innovation, using technology to deliver what our customers are looking for—unique experiences and instant gratification,” Hilfiger said. “TOMMY JEANS XPLORE is the next evolution of our vision, reaching consumers where they are and inviting them to be a part of the brand experience.”

The ingenious idea will means that once the customer’s clothing is paired with the Tommy Hilfiger app it will create a direct line of communication between the wearer and piece of clothing This will track and monitor each time the product is worn by the wearer that will enable them to build up points which can be used to unlock one-of-a-kind rewards and experiences.

The new Tommy Hilfiger range which consists of a 23-piece collection has just been launched online at Tommy.com but is only available to purchase in the America at present. However, the company are hoping to make this available to all fans of Tommy Hilfiger globally in the coming months.