Boohoo accused of photoshopping size 10 model to look thinner. Boohoo is one of the most popular online clothing brands out there but the company has just been accused of photoshopping one of its models.

The observation was made by Ella Thorpe, a 25-year-old from Manchester, while browsing the site when she noticed there was something not quite right with a picture of one of the models.

Thorpe realised that one of the pictures has been digitally altered to make the model’s waist seem smaller when showing the size 10 option for the skirt, while the original, unedited photo was also on the website.

She wrote on Facebook: “So supposedly boohoo.com are about empowering #AllGirls, yet they feel the need to significantly Photoshop the waist smaller on a size 10 model? Next time, maybe avoid uploading the original photo to your app as well as the edited one…”

She told the Independent: “I think as a brand with such a big influence on young women in particular, who stock clothes for a range of body types (including plus size), Boohoo shouldn’t be altering the body shape of any of their models,”

“The fact they felt the need to edit the waist of a size 10 model is completely unacceptable. Many women of all ages feel pressured to look perfect and I think a lot of people (men included) do edit their body shape now when they post photos on social media because of this.

“In 2017, it was reported that the average UK dress size for women was a size 16. If a brand like Boohoo that claims to represent and support ‘#AllGirls’ is slimming down a model who is three dress sizes smaller than the UK average, what kind of message does that send out?”

Boohoo’s #AllGirls campaign was launched last year and aimed to promote diversity and inclusion. However, the campaign as heavily criticised for not featuring any plus sized, disabled, trans or older women.

Since Ms Thorpe’s complaint, Boohoo has removed the ‘Photoshopped’ model from their website and app.

A spokesperson for Boohoo said: ““At Boohoo our customer commitment is to provide great fashion for all shapes and sizes. We want to do all we can to use our voice to promote body positivity whilst expanding our ‘fashion for all’ offer even further. We are looking into what has happened in this instance.”