Urban Decay is discontinuing the Naked Palette. Dearly beloved, we are gathered here today to say goodbye to one of the beauty world’s best-selling products: the Urban Decay Naked Palette.

Yes. Urban Decay has announced that they are discontinuing their OG Naked Palette, which has sat comfortably on top of the beauty industry since it launched in 2010, from the 25th of this month.

Saying goodbye to Naked is extremely bittersweet,’ said Wende Zomnir, founding partner of Urban Decay. ‘It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss Naked, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in Naked’s memory and honour—just wait and see.’

Posting on their Instagram, Urban Decay bid a tearful goodbye…with an actual funeral.

“Today, we mourn our beloved original Naked palette, a revolutionary product that changed the beauty industry forever. A little bit naughty, often dramatic, and always in the press, the innovative game-changer and category creator will be laid to rest after 8 years. The funeral is being held today in Newport Beach, CA with badasses and beauty influencers alike.”

Selling 30 million units worldwide and making over $1 billion in sales, the Naked Palette revolutionised the makeup industry forever.

And with Nicole Ritchie playing the role of funeral director, I can’t think of a more fitting way for this palette to go out.