Venus Williams launches a plus sized activewear collection. Venus Williams’ activewear brand, EleVen, has just dropped a line exclusively for plus sized women. The collection includes six pieces, from jackets to tank tops to tights to joggers.
Williams has teamed up with Dia&Co, a retailer catering exclusively to women sized 14 and up, for this new line.
Speaking about the difficulty plus sized women face finding activewear that supports them, Dia&Co explains: “ It’s still rare to see media portrayals of plus size bodies in fitness spaces—and rarer to find activewear that adequately supports women [in these sizes].” This collection is a necessary step in bringing size inclusivity to the fitness sphere and providing adequate opportunities for plus size women to engage in physical wellness without being limited by their clothing options.
In a statement, Williams said: ““Representation matters. I wanted this collection to connect with women no matter their shape or size. Dia&Co was the only choice for this… Their brand identity is all about expression, defining your own rules, having fun while doing it. That’s the core of my brand, too.”
The collection will be available exclusively via the Dia Active Boxes, which is a subscription box service that sends a set of plus sized activewear to each customer’s houses.
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