Are Gucci launching new beauty products? While fashion house Gucci has primarily focused on fashion for the past couple of years – not that we’re complaining because their clothes are to die for – we’ve often wondered what would happen if they put some of their creative energy into makeup.

Well we may not be wondering much longer. Last Monday, Gucci launched a new Instagram, @GucciBeauty, although it’s not your average beauty brand social media platform. Instead of swatches of beauty products, the page celebrates the history of beauty.

The platform’s content is described as a “series of artworks that span across history, ethnicity, culture, and geography.”The works are sourced from respectable museums such as Metropolitan Museum of Art in New York City and the Uffizi Gallery in Florence, with the captions giving you the story behind the piece of art, written by an art writer.

While Gucci Beauty shows the historical impact of beauty through art, the press release promises that this will be their space to showcase new beauty products – meaning there’s almost certainly a new Gucci makeup in the works, right? The platform will also show ‘fragrances, looks from the fashion shows, and special collaborations with artists and talents.’ So what are you waiting for? Get to following.

Are Gucci launching new beauty products?