Michael B. Jordan is the new face of Coach. Superstar actor and producer Michael b. Jordan has been revealed as the first global face of Coach menswear.

The fashion brand announced details about the global campaign via WWD and revealed plans to collaborate with Michael on a men’s capsule collection.

As the global face of Coach menswear, Michael will appear in advertising campaigns for men’s ready-to-wear, accessories and fragrance, starting with the brand’s upcoming Spring 2019 season.

The actor will also team up with Coach’s Creative Director Stuart Vevers for special design projects and participate in various philanthropic endeavors with the Coach Foundation.

“I’m honoured to be joining the Coach family and have so much respect for Stuart Vevers’ vision,” said Michael, in Coach’s press statement.

“I’m looking forward to jumping into the creative process and exploring fashion through a different lens.”

Stuart also seems to be excited to work with the actor, saying: “Michael is cool and authentic, and he really embodies the Coach guy,”

“I’ve had the chance to get to know Michael over the last couple of years. He always looks great in Coach, so it felt really natural to build our relationship.”

Over the past few years, Michael has topped several best dressed lists. Assisted by his stylist Jeff K. Kim, he has experimented boldly with print and slim cut suiting.

At this year’s Met Gala, he pulled off a striking pin-stripe Off White Suit with an exterior belt and orange wrist watch.

It’s this bold fashion sense that attracted Coach in the first place, who are looking to maintain its edgy and downtown cool aesthetic.

Michael B. Jordan is the new face of Coach