KKW Beauty to launch first ever Mascara. TV reality star and head of KKW beauty, Kim Kardashian West is about to release her first ever mascara this coming Friday as a part of the brand’s Glam Bible Smokey Volume 1 set , which features a full collection of products.

The 37-year-old model and owner of the KKW Beauty brand is releasing her first ever mascara and the lash-booster comes as a part of the brand’s Glam Bible Smokey Volume 1 set, which features a full collection of products that allow you to re-create the ‘Keeping Up With the Kardashians’ star’s signature look.

The Mascara is described as a long-lasting creamy formula which defines lashes instantly and the beauty mogul claims the mascara is the “Holy Grail” of beauty needs and is the perfect Christmas gift for loved ones.

In a statement released by KKW, they said: “This is the Holy Grail for all my beauty needs, I wanted everyone to have access to the products and tools you need to recreate some of my favourite looks, and there’s no better time to treat yourself or your loved ones than the Holidays!”

The Glam Bible also includes a new six-shade eyeshadow palette, false lashes, a black pencil liner, a brick red blush, a glittering gold highlighter, a peach lip liner, two lipsticks with peachy tones, a make-up sponge, a lip and eyeliner sharpener and finally, a powder puff. The collection will be released this Black Friday, 23rd November on kkwbeauty.com.

This isn’t the only exciting news from the brand as it was announced earlier this month that Kim would be collaborating for a new make-up line with her sister, Kylie Jenner who owns rival make up brand, Kylie Cosmetics. The pair previously joined forces for a cosmetics collection in 2017, and have now announced that “part two” is just around the corner, as they’ll release a new joint collection which will also drop on Black Friday.

KKW Beauty to launch first ever Mascara