Kendall Jenner moves into hair care fashion. American fashion model and business entrepreneur, Kendall Kenner is expanding her beauty empire ambitions as she becomes the face of hair care tool company, Formawell Beauty. Kendall is fronting a new campaign for a styling line from a new division of the JH Group called “Formawell Beauty”.

According to the Lyst’s year in fashion report 2018, which ranks the fashion trends, influencers, designers and products of the year, her sisters, Kylie Jenner and Kim Kardashian West are the top influencers in the world and with their endorsement, can drive millions of their followers to a company’s website.

Kendall’s sister, Kim Kardashian West operates her own successful on-line beauty and cosmetic company “KKW Beauty” with other sister, Kylie Jenner operating her own beauty empire, “Kylie Cosmetics.”

Talking about the new hair tool product line-up, COO (Chief Operating Officer) for Formawell, Ron Razeggi said that his company was not looking to produce just another hair care product “We wanted to bring salon-quality products at an affordable price. Hair is part of the fashion industry and who better than Kendall Jenner to inspire our packaging and design.”

Kendall will headline their social media campaign that was shot at Los Angeles’ Milk Studios. The promotion for the campaign kicks off today 8th December 2018 with an all-out promotion that will include up to 15 other social media promoters and influencers who together have a reach of over 200 million social media followers that will be promoting the new range for Formawell

The new Formawell hair care line-up with include their Formawell Runway Series Pro Hair Dryer, Series Pro Flat Iron, Formawell Runway Series Pro Curling Iron and Formawell Runway Series Pro Hair Brushes that includes rounds, detanglers and paddles.

Prices for their new product ranges will be between €13.50 ($14.99USD) up to €175 ($175 USD). Formawell Runway boast that all their products are infused with ionic-gold mineral technology and according to their company spokesperson, the ionic gold fusion technology promotes ultra-shiny and conditioned hair thanks to high levels of negative ions and infrared energy from 24-karat gold minerals. They can be purchased at FormawellBeauty.com

Kendall Jenner moves into hair care fashion