Net A Porter launch Gucci kids section. Next week will see online retailer, Net-A-Porter are set to unveil a Gucci, children’s pop-up shop in their kidswear section.

The new section will launch on the 16th July 2018 and run for 6 weeks with a campaign inspired by a fairtyale entitled The Imagination Booth, and in line with the eclectic aesthetic of Alessandro Michele’s women’s and menswear.

Alison Loehnis who is the president of Net-a-Porter.com and Mrporter.com told Vogue, “Our customers love Gucci and the brand’s DNA translates incredibly well into kidswear,” tells Vogue, exclusively. “And, I would hasten to add, the clothes are incredibly cute.”