Kim Kardashian fronts #MeandMyPeekaboo campaign for Fendi. Fashion model and TV reality star, Kim Kardashian West and her daughter, North West have been chosen to front Fendi’s new advertising #MeandMyPeekaboo campaign.

The 37 year old model and star of “Keeping Up with The Kardashians” along with her daughter and other family members that include her mum, Kris Jenner and husband, Kanye West, all feature in the new campaign that is set to go live this week.

Kanye West’s hit ‘Love Lockdown’ will be included as the soundtrack to each ad clip. The CEO of Italian fashion brand, Fendii, Serge Brunschwig is quoted in saying “We wanted to show the most genuine and authentic aspect that is behind the people we collaborate with, and the complicity between the women of the family and this is why we have chosen Kim Kardashian, her daughter and mother, Kris Jenner”.

Kim who is known for her love of the Italian brand Fendi, was spotted earlier in the year filming for Fendi in Malibu along with her daughter North West and Kris Jenner. The first #MeandMyPeekaboo campaign explored the intimate relationship between the iconic Fendi bag, Silvia Venturini Fendi and her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi. A favourite amongst celebrities, Fendi is an Italian luxury fashion house founded in Rome , Italy back in 1925 and is renowned for its fur and fur accessories