Hailey Baldwin is the new face of Bare Minerals. Model Hailey Baldwin has been unveiled as the new face of Bare Minerals. The 21-year-old is the Clean Beauty Ambassador for the brand’s Power of Good campaign.

The power of good campaign focuses on the makeup brand’s use of clean, honest ingredients and first launched this summer with the help of ‘Blank Panther’ actress Letitia Wright, before also recruiting Rosie Huntington-Whitely, celebrity makeup artist Nikkki DeRoest and now Hailey.

Hailey announced the news on social media on Thursday, with a fresh-faced picture of herself in a yellow sweater, showcasing the brand’s Power of Good campaign.

She captioned the pic: “new face of @bareminerals #cleanbeauty #powerofgood (sic)”

Bare Minerals also confirmed the news, sharing the same pic of Hailey on their own Instagram account.

They wrote: “Celebrating the #powerofgood with our new Global #cleanbeauty Ambassador @haileybaldwin. Tune in for LIVE #BTS coverage in our stories! (sic)”

In a second post showcasing each of the famous faces, Bare Minerals introduced Letitia as Power of Good Ambassador, Rosie as Beauty Ambassador, and Nikki as Global Makeup Artist.

They wrote: “Every little choice we make has the power to create a big difference – this is the #powerofgood. Today we welcome the newest faces in our ambassador lineup. Joining Power of Good Ambassador, @letitiawright is Clean Beauty Ambassador @haileybaldwin, Beauty Ambassador @rosiehw and Global Makeup Artist @nikkideroest. #CleanBeauty”