Instagram issues apology to Demi Lovato. Singer Demi Lovato has received an apology from Instagram after seeing a ‘fat-shaming’ ad pop up on her feed.

The ‘Sorry Not Sorry’ singer lashed out at the company over an ad for the online game, ‘Game of Sultans’.

Responding to the image – which shows two princesses, one considered to be obese and the other to be considered pretty, side-by-side – Demi wrote: “Why is this fat-shaming b******* on my feed? So many things wrong with this ad.

“You can be pretty at any weight. (sic)”

She continued: “This is absolutely harmful to anyone who is easily influenced by societal pressures put on us from the diet culture to constantly be losing weight in a world that teaches us to equate our value and worth with the way we look and especially anyone in recovery from an eating disorder.

“Especially when eating disorders are all about “control”.

“So please Instagram, keep this off mine and other’s feeds who could be easily effected by this disgusting advertisement.

“With how aware people are becoming of mental health and mental illnesses, I expect you guys to know better by allowing this advertisement to be allowed on your app. And shame on the game. (sic)”

Instagram has issued an apology via TMZ, saying: “”We’re sorry. This ad was approved by mistake. We reviewed it again and removed it from future delivery in people’s feeds.”