Amazon launch their own fashion label Aurique. We suppose it was coming as mega tech on-line giant, Amazon have just released their own fashion label and collection as they are now set compete for a slice of the lucrative clothing industry.

Their new fashion line includes their own active-wear label and it’s pretty cool. It will certainly appeal to most fitness fanatics who like to mix their great fashion look with super active sportswear.

Amazon, which founded and launched by Billionaire, Jeff Bezos back in 1994 is today alongside Alibaba, the largest online internet retailer on the planet.

The new Amazon fashion range titled “Aurique”, is set to take on other medium-priced range fashion labels such as Primark and H&M. Although their initial clothing collection is mostly gym wear, the American based tech giant is set to add to their fashion collection in coming months and increase their fashion range that will appeal to all the family at affordable prices.

Aurique is Amazon’s fifth label launch in the past year with Aurique aiming to deliver their clothing range via their already impressive global distribution network.

Amazon’s latest fashion range caters for all active sportswear lovers who require functional gymwear at affordable costs. Their collection includes sports bras, sports tops, legging and outerwear with the use of bold prints, geometric designs, as well as lots of mesh inserts.

To celebrate the launch of their new Aurique range and to encourage customers to try out their new fashion offering, Amazon are offering 20% off everything from the Aurique label, on the condition that you spend £20 or more which is a great initiative for people looking to add to their fitness collection. However, this offer is only available from now until 11.59pm on 25th September and as with all Amazon items, the new Aurique range is available for next day Prime delivery.

Amazon launch their own fashion label Aurique