Diane Von Furstenburg to stop using fur. With powerhouses like Gucci, Versace, Michael Kors and, more recently, Burberry no longer using fur in their collections, the pressure is on other fashion brands to follow suit.
The latest company to step away from fur is Diane Von Furstenburg.
“I am so excited that technology has provided us a way to feel as glamorous with faux fur,” Von Furstenberg commented on what had informed her decision to partner with the Humane Society of the United States and PETA to halt the exploitation of animal fur.
DVF, under the creative direction of Nathan Jenden, will continue to use ethically sourced shearling, but will work closely with Council of Fashion Designers of America to help develop innovative textiles as fur substitutes.
The company’s chief executive officer, Sandra Campos, told WWD: “We are committed to supporting the shift to a more ethical and sustainable fashion industry by providing the consumer with innovative and sophisticated alternatives. Beginning with 2019, DVF will not incorporate the use of exotic skins, mohair, angora or fur.”
The news follows London Fashion Week’s first fur-free season, a move that will put pressure on New York, Paris and Milan to re-examine their own stance.
Who will be the next fashion house to follow in the footsteps of DVF and ditch the fur? Time will tell.
Diane Von Furstenburg to stop using fur
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