Holly Willoughby quits her lifestyle brand Truly. Earlier this week, Holly Willoughby announced that she has decided to step down from her lifestyle brand Truly.

Truly, which was billed as the British answer to Goop, was going to offer readers advice on fashion, home, baby, wellness, living and lifestyle.

However, the 37-year-old TV presenter has made the ‘tough decision’ to step away from her brand before the forthcoming launch as she wants to focus on her family and other career commitments.

A source told the Sun newspaper: “It’s about what’s best for her family. It was a hard decision but the right one for Holly and her husband Dan. She’d done a load of publicity around the launch of it just weeks ago. So it was a real last minute decision.

“It was a really tough decision for Holly, but it’s one that’s come quite late in the day. Truly was meant to launch in the next few weeks but at the 11th hour, she’s said she could no longer be a part of it.

“It will mean the whole launch will now be pushed back until next year, which is a major headache.”

Holly confirmed her departure on Instagram, saying: “After much consideration, I have made the decision to step away from Truly.

“To launch a brand needs total dedication and at the moment, with so many other commitments, this is not something I feel I can do without it starting to affect my family time at home. I wish Truly all the success for the future.”

Holly Willoughby quits her lifestyle brand Truly