Martha Stewart launches Martha Everyday collection footwear. Former American fashion model and TV personality, Martha Stewart has launched her own footwear collection ‘Martha Everyday collection’.

The 77- year old former glamour model from New Jersey in the United States has teamed up with American discount footwear supplier “Payless” to create her own affordable footwear range.

Her new line-up includes sling-back heels, flats and stilettos. The pioneering American businesswoman who is estimated to be worth over €600 million, is enjoying an interesting career that has taken her from a best-selling novelist to TV host and is all excited about her new footwear collection. Martha admits that its always been a dream of her to design and supply affordable footwear to her legion of fans across the world.

In a statement issued by Martha she said: “I am thrilled to partner with Payless to design a line of footwear that’s both beautiful and affordable, for as long as I’ve been in business my goal has been to deliver well-made, beautiful products to my audience, at the right price. “Payless has the same goal, making them a perfect partner to collaborate with to create gorgeous shoes that our customers can afford.”

All shoes within her new footwear fashion range are expected to cost no more than €30 ($35) and will feature 12 different style of shoes that will range in different colours and styles. However, most of her footwear line-up is expected to include neutral or black tones with one pair designed for the festive season which are her grey and silver glittering open toed heel design.

Martha is no stranger to the fashion world as well as being a former model, last May teamed up with lifestyle channel network, QVC to launch her own fashion and skincare ranges for her company brand Sequential Brands Group where she produced a fashion range that included high quality jackets, dresses, blouses and pants, each costing under €60 ($65)

Martha’s has been previously quoted talking about her fashion collections where she admitted: “It’s a big challenge because you have to find the right fabric; you have to find the right manufacturing. You have to find people who care about the quality.”

Martha Stewart launches Martha Everyday collection footwear